Tik Tok is a juggernaut.
Everything about Tik Tok is major, earth shattering – it has more than one billion users, 105 million in North America.
It is the fastest growing social media site in the world.
This graph showing app downloads – the first quarter of this year – gives you an indication of Tik Tok’s torrid business growth.
On any given day – all the activity on the world-wide web – the Internet minute – more than 167 million Tik Tok videos are being watched.
And consider this – Tik Tok launched world wide four year ago, a subsidiary of its Chinese parent company.
And other social media sites – Facebook, Twitter, Instagram, Pinterest, are copying and adopting the same approach that makes Tik Tok’s short videos – 21 to 34 seconds long – so popular.
But Tik Tok management is nimble.
A constant corporate objective – steal the ideas of its competitors.
And it does.
Now videos as long as 10 minutes are allowed, compared with the previous three.
Tik Tok offers two accounts – personal and business.
But even though the funny, off the wall, short videos (posted on personal accounts) get all the media attention some of the worlds major brands, Gucci, Starbucks, Ryanair, the World Health Organization, BBC News, the Washington Post, are on Tik Tok.
Setting up a business account is simple.
You must register your business with Til Tok account in order to receive your website field, allowing you to post your URL link in your bio.
However if you have 1,000 followers you will be granted the website field automatically.
One of the biggest advantages of a business account is the sales features. You can set up TikTok shop features with a linked Shopify site, and you can have a product page on your profile as well.
Tik Tok does stand out from other social media sites.
The New York Times put it this way:
“In three short years, Tik Tok has grown in the public imagination from an app for dancing teens into an all-purpose cultural powerhouse, driving trends in music, food, news and politics, and changing the way people communicate online. In the process, it’s also become something else: a place where people buy things. Lots of them.”
And for any business the line – where people buy lots of things – that is an opportunity worth exploring.